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Investor Relations
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The Opportunity
Rituality is building the home for ritual — a mindful space where people discover, practice, and share rituals that bring meaning and connection into daily life. Grounded in behavioral science, informed by wisdom traditions from around the world, and powered by AI, Rituality helps people feel more connected, more rooted, and less alone.
We are currently in our founding phase, onboarding our first cohort of Founding Ritualists and building the platform's content foundation ahead of private beta in late May 2026.
Investor Update
The web MVP is live in internal testing and alpha cleanup is wrapping up. The core product is being built around four jobs: helping users discover rituals, practice consistently, reflect on progress, and access deeper support through expert-led sessions.
After each ritual, the Rituality AI Guide generates a personalized reflection to help users capture insight and track patterns over time. We're also building AI-powered onboarding and check-in flows to support users between sessions.
Our advisor David Siegel has been helping us shape notifications and retention around brevity, social proof, and smarter frequency control.
We've invited 50 prospective founding ritualists and received 24 positive responses ahead of terms distribution. Our initial categories span breathwork, meditation, somatics, yoga, fitness, psychology, and cultural ritual practices. The content model is short and repeatable by design: 3–10 minute rituals, with at least 2 videos per month per ritualist.
Nick Hobson authored the Ritual Science Playbook that underpins our content standards and AI guidance, and we're now translating that framework into product behavior.
We've sharpened the positioning away from generic wellness and toward specific user problems matched to specific practices. Chris Advansun is helping shape social and marketing strategy, and we now have a lean AI-assisted content workflow for creative production.
The RITUALITY trademark is progressing cleanly with no prior-mark conflicts. The investor deck is being updated to reflect the working MVP, creator strategy, and advisory bench.
Our biggest near-term risk is creator conversion. We have strong verbal interest, but converting early positive responses into signed agreements and actual video uploads is the main bottleneck to populating the app for beta.
Over the next 30 days: finish the engineering sprint, complete code review, distribute creator terms, and begin onboarding early beta users.
Community
Real practitioners already sharing their rituals on Rituality — from therapists and coaches to wellness creators building their audiences on our platform.
Sound + frequency healer and founder of SoundRx, helping people regulate their nervous system through soundbaths, frequency tools, and practitioner trainings.
Movement therapist and fascia educator helping people improve mobility, breath, and recovery.
Global ritual expert, spiritual alignment coach, and author of The Joy of Ritual.
Psychologist and sex therapist taking a holistic approach to intimacy, pleasure, and connection.
Licensed psychotherapist and media personality helping 37.8K followers navigate relationships and mental wellness.
People
As a physician and integrative psychiatrist, I saw that lasting change rarely came from treatment alone. The people who were able to heal usually had something steady to return to — a practice, a gathering, a moment of reflection, a way to feel connected. They had ritual.
What many people were missing wasn't more advice. It was a container for living: something to hold them through grief, transition, and the everyday moments that shape a life. Rituality was built to help fill that gap.
We help people discover and share rituals that are grounded in behavioral science, informed by wisdom traditions, and made for real life. Not as hacks for performance, but as meaningful practices that help people feel more connected, more rooted, and less alone. Because wellbeing isn't only about self-improvement. It's also about remembering how to be human together.
Physician and integrative psychiatrist turned founder. Built Rituality to provide a behavioral science–grounded platform for ritual practice and human connection.
Coordinates operations and production across the founding creator cohort. Manages the pilot production process end-to-end and creator onboarding.
Leads product strategy and design. Shapes the core discovery, practice, and reflection experiences across the Rituality platform.
Former CEO of Meetup (52M members, 193 countries) and Investopedia. Adjunct professor at Columbia University. Author of Decide & Conquer (HarperCollins). Advising on community platform strategy and retention.
Former CTO & CPO of Meetup. Led the full-stack rebuild that drove Meetup's successful exit. Has reviewed Rituality's codebase ahead of launch. Now Functional CTO at Ford Motor Company.
World's leading behavioral scientist on ritual. PhD from University of Toronto. Authored Rituality's Ritual Science Playbook. Published in Time, Forbes, NPR Hidden Brain.
8+ years at Calm scaling to $2B+ valuation. Head of Sleep Stories, Director of Development & Creative. Writer and producer of A World of Calm (HBO Max). Advising on brand, content, and creative systems.
Senior Mindfulness Producer and Lead Instructor at Calm. Certified mindfulness teacher (UC Berkeley & Brown University). Advising on creator experience and content standards.
Senior Talent Executive at Calm. 2x Emmy Award-winning producer. Led partnerships with Matthew McConaughey and LeBron James. Former talent lead at The Ellen DeGeneres Show.
Former Senior Producer at Calm. Background in mindfulness production, editorial operations, and performing arts. Advising on launch content standards and Founding Ritualist evaluation.
Pitch Materials
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Key Documents
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